Legal

Privacy Policy

Effective February 2026 · Swiss nDSG & GDPR

This Privacy Policy explains how WE.FIT collects, uses, and protects your personal data when you use our website (www.we.fit) or contact us. We are committed to protecting your privacy in accordance with the Swiss Federal Act on Data Protection (nDSG) and, where applicable, the EU General Data Protection Regulation (GDPR).

01

Data Controller

WE.FIT AG
Baarerstrasse 14
6300 Zug, Switzerland

For data protection enquiries: info@we.fit

02

Contact Form & Communication

When you use our contact form, we collect your name, email address, and optional phone number and message. This data is used solely to respond to your enquiry and is transmitted via Resend (Resend Inc., 2261 Market Street, San Francisco, CA 94114, USA) to our inbox.

We retain contact form data for as long as necessary to handle your request, and delete it once no longer needed.

When you message us via WhatsApp, your data is processed by Meta Platforms Ireland Ltd. under WhatsApp's own privacy policy.

03

Analytics & Advertising

With your consent, we use the following services to understand how visitors use our site and to improve our marketing:

  • Google Tag Manager (GTM)

    Used to load and manage our analytics and marketing scripts. Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

  • Google Analytics 4 (GA4) & Google Ads

    Collects anonymised usage data (pages visited, time on site, clicks) to help us improve the website. Conversion tracking is used to measure the effectiveness of our ads. Data may be transferred to Google LLC (USA). You can opt out via Google's opt-out browser add-on.

  • Meta Pixel (Facebook)

    Allows us to measure the effectiveness of Facebook and Instagram advertising by tracking actions on our website. Provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland. Data may be transferred to Meta LLC (USA).

All analytics tools are loaded only after you have given your consent via our cookie banner. You can withdraw consent at any time by clearing your browser's local storage for this site.

04

Google Maps

Our website embeds maps from Google Maps (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). When you view a page containing an embedded map, your browser connects to Google's servers and your IP address may be transmitted to Google. This data is processed by Google in accordance with their privacy policy.

Maps are loaded using Google's Maps Embed API. We use referrer-policy restrictions to minimise data exposure.

05

Cookies & Local Storage

We do not use technically necessary cookies for site functionality. We use browser localStorage to store your cookie consent preference (we_fit_consent).

If you accept analytics cookies, Google and Meta may set cookies on your device as described above. You can manage or delete cookies via your browser settings at any time.

06

Your Rights

Under the Swiss nDSG and GDPR, you have the following rights regarding your personal data:

  • Access — request a copy of the data we hold about you
  • Correction — request correction of inaccurate data
  • Deletion — request deletion of your data
  • Restriction — request that we restrict processing of your data
  • Objection — object to processing based on legitimate interests
  • Portability — receive your data in a structured, machine-readable format

To exercise any of these rights, contact us at info@we.fit. You also have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC) at www.edoeb.admin.ch.

07

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version is always available on this page with the effective date. We encourage you to review this policy periodically.

Questions about how we handle your data?

Get in touch